On-site And Off-site SEO factors explained

The big question facing website owners who want to optimize their website is how much importance they should place on on-site factors compared to off-site factors?

On-site SEO looks at not only your title, meta description, heading, images, links and content, but also your domain name, your page naming, and your website structure. Off-site SEO looks at how to generate visibility for your content.

It is a simple equation…

Optimized Content + Visibility = Ranking

If you optimize your on-site content and don’t do any off-site SEO then you will only rank well if there are not many competing web pages.

However if there are a lot of competitors for the words you want to rank for, then you have to do some off-site SEO, and how much depends on the amount of competition.

Likewise, if you don’t try and optimize your web pages for on-site seo factors, and just try and get the visibility for your site, then you will also find it is much more difficult to rank well.

Getting good search rankings is a matter of doing both. At the end of the day, a search engine is just a super computer which tries to make sense of the words on your site (the on-site factors) and the links and words on other sites (the off-site factors), and if you connect them both, it will make the search engine’s job a lot easier, and your results a lot better!

You can find out how to optimize your site for on-site factors and which off-site methods are most effective by getting our SEO course online. If you are in the UK we run SEO training workshops from time to time in London.