SEO Training vs SEO Outsourcing

If you have a website and it is not on the first page of Google then you are probably losing a lot of potential traffic.

In highly competitive markets it is going to be very difficult to rank on the first page of Google which is why there has been such a focus on niche marketing by the SEO industry. And because of this there are now a lot of companies offering SEO services. This raises 2 questions. First should you outsource your SEO to an agency? Second. If so how much should you pay them?

Q1. Should you be using someone else to do your SEO?

This really depends on a number of factors.

• Is your website your main source of income? If so then it can be risky giving someone else the power to improve your rankings OR to destroy them if they follow bad seo practices.
• Do you actually have time to do the SEO for your website? If you only one website then you can probably do all the SEO you need with 2-3 hours work each week. However if you are an affiliate marketer with numerous websites then it can be too much work to do everything yourself.
• How technical are you? In fact you don’t need to be technically minded to get good search rankings if you start with a good content management system (CMS) which does the technical side of on-site optimization for you.

Q2. How much should you be paying someone else to do your SEO?

Because of the obvious advantages of ranking on the first page of Google, a large number of SEO companies have sprung up advertising that they can get your website to the top of Google, and you can get quite competitive rates, but can you trust all of them?

The problem is that a lot of companies have jumped on the bandwagon and are offering SEO services without the relevant experience and it is easy to get a site de-indexed from Google if you do the wrong thing.

For example you will see sites agencies offering to get you 1,000 links to your site for less than $100. The problem is these links will only help if they are quality links, otherwise you will be wasting your money. Secondly Google specifically does not like paid links which in effect these are, so you even run the risk of damaging your rankings. Google has ways of detecting unnatural linking patterns.

There are good (white hat) and bad (black hat) methods of doing your search marketing, and if you want to outsource you need to understand exactly what the agency is going to do for you.

Learn SEO

If you understand the principles of SEO and search marketing you will not only understand what needs to be done to get good search rankings, but also whether you have the time to this yourself or whether you need to outsource.

Our SEO Training course will give you the knowledge you need to make these decisions, but before you can understand what needs to be done you need to understand why Keyword Research is so important to the results you will get. Go here to get our our free keyword research course